For the joy of dressing up
EDIT offers wearable drama for a sense of occasion and fun. Minimal but romantic, sculptural but spirited. Established in 2015, Edit is a contemporary womenswear brand based in Hong Kong.
Founded by lifelong friends Genevieve Chew and Jacqueline Chak, EDIT began as a concept store on Hollywood Road, Hong Kong. Jacqueline’s architectural practice and Genevieve’s retail space worked together, one informing the other, inspiring their vision for EDIT as a lifestyle solution.
The EDIT woman makes every moment count and doesn’t just save her best for special occasions; she wants elegance and fun in her everyday. From her working week to the weekend, she wants a remarkable wardrobe; modern, feminine and confident.
For more information or for press and sales enquiries, please contact hello@edit-thebrand.